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Audience

Our audience of readers is global.


The primary audiences that we currently engage with are ultra-high net worth, high net worth and affluent Gen X or Baby Boomers. However as a generational shift in the control of wealth starts to occur, and a more educated and financially savvy Gen Y comes of age, we see exponential growth in our Millennial readers.


The different ways that these two generational groups consume information and the various forms of interacting, unique to each audience type, shape the techniques and methods we use to communicate efficiently. We are continually evolving.